Digital Signage

According to the research findings, digital out-of-home media is even more effective at reaching 18- to 34-year-olds. Seventy-five percent of people in this age range have seen digital signage in the past 12 months and notice digital signage in seven locations during their week. Additionally, this group finds the advertising on digital signage to be more unique (63 percent), interesting (57 percent) and entertaining (53 percent) than advertising on other media and rates the media even higher than the general population across these measures